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Zero Smoke campaign

Carbon and climate

Latest reporting

Zero Smoke mission: clean city air, respect for non-smoking and a mindful breathing culture

Zero Smoke campaign pillars

Our 2017 campaign "Zero Smoke" works in three areas:

1. Research into street-level smoking

2. Raising respect for existing non-smoking areas

3. Education into air quality, breathing and the power of breath

News in pictures

  • Percentage of adults who had never smoked cigarettes and who had ever tried an e-cigarette, by age: United States, 2014
  • Big Tobacco key vaping brands
  • Count cigarette pollution for more accurate measure of our emissions status

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